The Franklin County Tourism Ambassador Program is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.
Franklin County tourism leaders have partnered to unite our front-line tourism representatives to serve our current visitors, and to prepare for the future. This program demonstrates our dedication to promoting our destination as one of the best, with a high level of commitment to our visitors.
As an Accredited Provider, the Franklin County Visitors Bureau presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the oversight body for the certification program. What’s in it for you? • Provides a meaningful credential • Increased business, higher tips • Builds valuable skills • Career advancement • Networking opportunities • Receive regular advice & updates • Rewards and incentives By becoming a Certified Tourism Ambassador™ you’ll have the tools and knowledge necessary to create a more memorable visitor experience and you’ll reap the benefits. Being a CTA is a great achievement. It is an official designation to add to your resume.
Why Choose the Franklin County Tourism Ambassador Program?
For Employers Tourism is big business not only to large cities, but also to small communities in the United States and around the world. Visitors spend money attending to business, touring attractions, or learning about the history of the area. This infusion of “new money” into the local economy often holds local tax increases at bay and gives Franklin County extra money to enhance its infrastructure—making the destination more appealing over time. As a result, destinations spend lots of money courting convention and leisure travelers. But in reality, no amount of money will make up for the visitor having a bad experience, which negatively impacts Franklin County’s brand and overall image as a destination. The program teaches front-line employees and volunteers best practices and ensures that they understand their role in increasing tourism. FCTAP helps your front-line increase their knowledge of the region; provides answers to the variety of questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together! For Employees & Volunteers What separates the FCTAP from other training programs is that it’s certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). The CTA logo may also be used on your website and business cards/communications with approval.
Program Curriculum Module 1: The Power of Tourism Module 2: Discovering Franklin County PA Module 3: Knowing, Finding, Using Resources Module 4: Exceeding Customer Expectations The curriculum is delivered through reading assignments and in-class participation. Program Requirements Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the CTA designation: • Complete required reading • Attend half-day classroom session • Complete learning assignments • Complete open-book examination Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.
Cost One-time, non-refundable, non-transferable application fee of $39 /person, with an annual renewal fee of $25 /person. Student Rate: $25 /person, with an annual renewal fee of $15 /person. Or access the class schedule and additional information online at: www.CTANetwork.com Email: firstname.lastname@example.org
Program Research Results In developing the Franklin County Tourism Ambassador Program, thorough research was conducted including focus groups, a subject matter expert panel, and a survey of management and front-line personnel. Employers Show a High Level of Support “They believed the CTA Program would provide workers with knowledge of and pride in the positive aspects of the County that would translate into positive ways to respond to visitor and tourist questions.”