Become a CTA!
The Franklin County Visitors Bureau Certified Tourism Ambassador™ (CTA) Program is a multi-faceted opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. The Franklin County Visitors Bureau CTA program provides on-going education, industry networking, opportunities and personal branding. It is a nationally recognized certification bound to add interest to any resume! Additionally, the program keeps you “in-the-know,” increases
business and often leads to career advancement.
This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors. Everyone benefits –the visitor, the industry, the local economy, the hospitality professional and the community. By becoming a CTA, you’ll have the tools and knowledge necessary to create a more memorable visitor experience and you’ll reap the benefits.
Upcoming CTA Classes
August 24th 9am-2pm
October 5th 9am-2pm
November 30th 9am-2pm
The Franklin County Certified Tourism Ambassador program is accredited through the Tourism Ambassador Institute® (TAI) and brings our destination together to support tourism. CTA is a nationally recognized certification in which everyone benefits – visitors, local businesses, residents and communities. CTA is also a tool for workforce development, personal enrichment and community improvement.
- builds community pride
- grows appreciation of quality of life and the many resources of our destination
- help increase tourism in franklin county by giving visitors a great experience
- empowers workforce success
Being part of the Franklin County CTA program will provide on-going education, industry networking, opportunities and personal branding. It is a nationally recognized certification bound to add interest to any resume! Additionally, the program keeps you “in-the-know,” increases business and often leads to career advancement.
How do I become a CTA?
Simply follow the link below and register online for Franklin County Visitors Bureau CTA certification course! Remember to review the curriculum and be prepared to complete the required reading. Anticipate four to six hours of reading (ahead of the class), followed by a three-to four hour class, which includes an open book certification test (and light snacks).
Program Curriculum Modules
The Power of Tourism
Discovering Franklin County PA
Knowing, Finding, Using Resources
Exceeding Customer Expectations
Program Requirements
Every certification program requires successful completion of a core curriculum.
The following recaps the requirements to earn the CTA designation:
• Complete required reading
• Attend half-day classroom session
• Complete learning assignments
• Complete open-book examination
Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.
Program Costs
The program requires a one-time, non-refundable, non-transferable application fee of $25 per person, with an annual renewal fee of $15. Payment is due on the day of training and can be paid via cash or check only.
CTA Educational and Volunteer Events
Members benefit from valuable networking opportunities, continuing education through exclusive educational events and tours, and a monthly newsletter. These events will strengthen participants’ connection to Franklin County’s history, culture, and unique character, positioning CTAs as ambassadors for a welcoming visitor experience.
Franklin County Visitors Bureau
Explore Franklin County PA is the official site for adventure, history, and getaways throughout our wonderful county. You'll find adventure at your pace throughout our diverse and unique towns of Chambersburg, Greencastle, Waynesboro, Mercersburg, and a little sliver of Shippensburg and all points in between.



Underground Railroad