Whether you’re a student, young professional, hospitality employee, history enthusiast, retiree or simply enjoy being involved and in-the-know, CTA offers a variety of ways to be involved. 

  • CTA Committees
  • Mixers & Networking Opportunities
  • Volunteer
  • Community Initiatives

The Franklin County Certified Tourism Ambassador program is accredited through the Tourism Ambassador Institute® and brings our destination together to support tourism. CTA is a nationally recognized certification in which everyone benefits – visitors, local businesses, residents and communities. CTA is also a tool for workforce development, personal enrichment and community improvement.

Become a CTA

be part of something big!!

  • builds community pride
  • grows appreciation of quality of life and the many resources of our destination
  • help increase tourism in franklin county by giving visitors a great experience
  • empowers workforce success



Meet your coordinators

717-552-2977 ext. 106

Lauren Formosa

My experiences over the last few years have landed me my dream job and I couldn’t be more excited to be a coordinator for the CTA program! Outside of my work life, I have three of the most adorable children in the world and am married to the man of my dreams! My family is my life! We enjoy outdoor living when the weather is nice and love to visit wineries! Music feeds my soul and if my husband and I can get away just the two of us, you can almost guarantee we are going to a concert. I am always working on my next big idea and I LOVE to plan and host events. I am most definitely an optimistic individual; a glass half full kind of girl! 

Evan Crider

I am a proud tourism associate at the Franklin County Visitors Bureau. I distribute publications all around Franklin County and help with events around the Visitors Center. I am also a business management undergraduate from Shippensburg University. Additionally, you can find me playing music at bars, breweries, wineries and other venues around the area! Most importantly, I am a big time foodie and always looking for the next best meal and restaurant. Refining my skills in the kitchen is another big hobby of mine! And to stay active, my feet are always treading trails from all around the area in search of the next best look out.

CTA Class & Event Calendar

If your business, organization or volunteer group is interested in certifying multiple people and would like to do a private certification course, please contact us. We are happy to work with groups to schedule a class during a day, time and location the best suits your needs. 

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Get Certified

What’s in it for you?

Being part of the Franklin County CTA Program will provide on-going education, industry networking opportunities and personal branding. It is a nationally recognized certification bound to add interest to any resume! Additionally, the program keeps you “in the know,” increases business and often leads to career advancement.

Program Curriculum
Module 1: The Power of Tourism
Module 2: Discovering Franklin County PA
Module 3: Knowing, Finding, Using Resources
Module 4: Exceeding Customer Expectations

The curriculum is delivered through reading assignments and in-class participation.

Program Requirements

Every certification program requires successful completion of a core curriculum.

The following recaps the requirements to earn the CTA designation:
• Complete required reading
• Attend half-day classroom session
• Complete learning assignments
• Complete open-book examination

Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.

Program Cost

One-time, non-refundable, non-transferable application fee of $25 /person, with an annual renewal fee of $15 /person.  Or access the class schedule and additional information online at: www.CTANetwork.com 

Program Research Results

In developing the Franklin County Tourism Ambassador Program, thorough research was conducted including focus groups, a subject matter expert panel, and a survey of management and front-line personnel. Employers Show a High Level of Support “They believed the CTA Program would provide workers with knowledge of and pride in the positive aspects of the County that would translate into positive ways to respond to visitor and tourist questions.”

Cta spotlight

Dianna Heim, CTA

Why did I choose to become a CTA? I feel fortunate to have called this my home for a long time now. My curiosity has always lead me, like learning about Cumberland Valley barns or discovering my local genealogy.  I realized I wanted to know more about this place that provided a safe place to raise a family, the friendship of warm and generous people, career opportunities and lifelong learning.

I like being a CTA because the joy of the unexpected. You never know who you will meet when volunteering, where they come from, what stories they have to share about visiting or living here, and how interesting their experiences have been. It can really be a joy to connect with people and share their enthusiasm about life in Franklin County.

The national CTA program is a great resource and gives you a good perspective of how other CTA regional programs are telling how special “a sense of place” is. CTAs not only promote local attractions, they promote people. By doing that, you begin to value others more and what they give to our communities – they are the treasures worth knowing.

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